The power of the college relationship for you
The bond alumni have with their school creates a powerful affinity marketing opportunity with a well educated and high value audience.
For most, the college experience ranks in the top five of their life experiences. That’s a powerful emotional connection, one that offers you some valuable untapped opportunities.
College campuses are where many positive life-long memories are formed, and most students retain powerful feelings of admiration and trust for their university. Chances are, if that university likes and trusts your company, the former student will also like and trust your company.
More than above-average buyers
Household Income by Degree
Reach people with more buying power.
Our partnership with University Alumni Associations gives us, and you, unique access to important demographic information for these high-value potential customers. This gives you more control over your targeting, whether it’s a single marketing effort or an integrated campaign over time.
Smart ways to make an impact
Get maximum impact and exposure to alumni. Build integrated custom marketing packages as needed.
Join the trusted inner circle with content and postings on trusted alumni channels.
Boost your digital exposure with targeted e-newsletter editions, frequented website and specialized microsites.
Be connected with the most highly-qualified job candidates in the country.
Broaden your reach with event engagements and repeated brand exposure.
Create a powerful brand statement with ROP magazine advertising and your own native content.
Target alumni exactly where they find content with a scalable programmatic drive on mobile, computer, TV.